No Waste Denim

Taking Sustainable Jeans Further

Recycling is Cool.

But have you tried No Waste?

In everything we do we keep in mind that textile waste is a real and scary problem in the fashion industry. That’s why we work with limited production capsules, designed to avoid pre-consumer waste, but also after purchase waste, such as waste from hems or avoidable returns of your Sustainable Jeans and Sustainable Denim Jackets.

Best No Waste Jeans

Fit Guide Ever

Walking On

Cloud 5

We provide a new cycle for materials that have already reached the highest levels of quality and consumed huge amounts of resources. On our 5 steps circular production process, we use 97% less water on our Sustainable Denim than on a regular denim production.

We are not selling fashion, we are buying the future

NOWA only uses recycled fabric certified by GRS. This certification proves verified recycled content and also includes social and environmental criteria and chemical restrictions.

The factory we selected is certified by the Brazilian Association of Textile Industries, with a Gold Standard for its social responsibility practices.