Not your regular denim

Recycling is Cool.

But have you tried No Waste?

Everything we do is keeping in mind that textile waste is a real and scary problem in the fashion industry. That’s why we work with limited production capsules, designed to avoid pre-consumed waste, but also after purchase waste: such as waste from hems or avoidable returns.

Best No Waste Jeans

Fit Guide Ever

We are not selling fashion, we are buying the future

NOWA only uses recycled fabric certified by GRS. This certification proves verified recycled content and also includes social and environmental criteria and chemical restrictions.

The factory we selected is certified by the Brazilian Association of Textile Industries, with a Gold Standard for its social responsibility practices.